Cita APA (7th ed.)

Kotler, P. (1999). Marketing management: An Asian perspective (2nd ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice Hall, 1999.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Prentice Hall, 1999.