TY - BOOK T1 - Principles of marketing A1 - Kotler, Philip A2 - Armstrong, Gary LA - English PP - Upper Saddle River, N.J. PB - Prentice Hall YR - 1991 ED - 5th ed. UL - https://tuklas.up.edu.ph/Record/UP-1685675941123723602 OP - 711 CN - HF 5415 K63 1991 SN - 0132286858 KW - Marketing. ER -