APA-Zitierstil (7. Ausg.)

Kotler, P. (1996). Marketing management: An Asian perspective (3rd ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Prentice Hall, 1996.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Prentice Hall, 1996.