APA (7th ed.) Citation

Kotler, P. (1996). Marketing management: An Asian perspective (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Prentice Hall, 1996.