Cita APA (7a ed.)

Kotler, P. (1996). Marketing management: An Asian perspective (3rd ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore: Prentice Hall, 1996.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Prentice Hall, 1996.