APA (7th ed.) Citation

Kinnear, T. C., & Bernhardt, K. L. (1983). Principles of marketing. Scott, Foresman.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. Glenview, Ill: Scott, Foresman, 1983.

MLA (9th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. Scott, Foresman, 1983.