Marketing plan building the profitable preferred brand - Go, Josiah L. (Manila J.L. Go, 1997)
Table of Contents: Preface. Acknowledgment. Dedication. -- Part I. Pre-Test. Introduction to Marketing Planning -- Part II. Pre-Test. Economic Plan, Executive Summary, and Business Review -- Part III. Pre-Test. Autopsy of Success and Failures (ASF) -- Part IV. Pre-Test. Industry Opportunity and Threat Analysis -- Part V. Pre-Test. Who Are Your Customers? -- Part VI. Pre-Test. Marketing Objective-Setting -- Part VII. Pre-Test. Continuously Satisfying Customers Strategy -- Part VIII. Pre-Test. A Closer Look at Brands -- Part IX. Pre-Test. Better than Others Strategy -- Part X. Pre-Test. Profit Strategy -- Part XI. Pre-Test. Marketing Plan Navigation. -- References. Appendix. Brand Index. Company Index. Name Index. Subject Index. Books by Josiah Go. A Word from the Author. Mailing Card (detachable).
Includes index.
Keywords: Marketing -- Philippines; Industrial marketing; Marketing -- Management -- Philippines