APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. J. (2004). Marketing management: Knowledge and skills. McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Jr Donnelly. Marketing Management: Knowledge and Skills. Boston: McGraw-Hill, 2004.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Jr Donnelly. Marketing Management: Knowledge and Skills. McGraw-Hill, 2004.