Quelch, J. A. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice Hall.
Chicago Style (17. basım) AtıfQuelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice Hall, 1996.
MLA (9th ed.) AtıfQuelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice Hall, 1996.
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