Fundamentals of marketing

Fundamentals of marketing

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Bibliografiske detaljer
Hovedforfatter: Stanton, William J.
Andre forfattere: Etzel, Michael J. (joint author.), Walker, Bruce J. (joint author.)
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill c1994.
Udgivelse:10th ed.
Serier:McGraw-Hill series in marketing
Fag:
Marketing.
Online adgang:Table of contents only