Fundamentals of marketing
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York
McGraw-Hill
c1994.
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| Édition: | 10th ed. |
| Collection: | McGraw-Hill series in marketing
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| Sujets: | |
| Accès en ligne: | Table of contents only |