APA (7th ed.) Citation

Boyd, H. W., Westfall, R. L., & Stasch, S. F. (1977). Marketing research: Text and cases (4th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Ralph L. Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. 4th ed. Homewood, Ill: R. D. Irwin, 1977.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 4th ed. R. D. Irwin, 1977.