APA-referens (7:e uppl.)

Kotler, P. (1976). Marketing management: Analysis, planning, and control (3d ed.). Prentice-Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 3d ed. Englewood Cliffs, N.J: Prentice-Hall, 1976.

MLA-referens (9:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 3d ed. Prentice-Hall, 1976.