APA (7th ed.) Citation

Kotler, P. (1972). Marketing management: Analysis, planning, and control (2d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 2d ed. Englewood Cliffs, N.J: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 2d ed. Prentice-Hall, 1972.