Conceptual readings in the marketing economy

Bibliografski detalji
Glavni autor:	Narver, John C. (comp.)
Daljnji autori:	Savitt, Ronald (joint comp.)
Format:	Knjiga
Jezik:	English
Izdano:	New York Holt Rinehart and Winston, [1971]
Serija:	Holt, Rinehart and Winston marketing series
Teme:	Marketing > Addresses, essays, lectures.