Cita APA (7th ed.)

Sandage, C. H., Fryburger, V. R., & Rotzoll, K. B. (1979). Advertising theory and practice (10th ed.). R. D. Irwin.

Cita Chicago (17th ed.)

Sandage, C. H., Vernon Ray Fryburger, i Kim B. Rotzoll. Advertising Theory and Practice. 10th ed. Homewood, Ill: R. D. Irwin, 1979.

Cita MLA (9th ed.)

Sandage, C. H., et al. Advertising Theory and Practice. 10th ed. R. D. Irwin, 1979.