APA (7th ed.) Citation

Sandage, C. H., Fryburger, V. R., & Rotzoll, K. B. (1979). Advertising theory and practice (10th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Sandage, C. H., Vernon Ray Fryburger, and Kim B. Rotzoll. Advertising Theory and Practice. 10th ed. Homewood, Ill: R. D. Irwin, 1979.

MLA (9th ed.) Citation

Sandage, C. H., et al. Advertising Theory and Practice. 10th ed. R. D. Irwin, 1979.