APA (7th ed.) Citation

Farley, J. U., Howard, J. A., & Ring, L. W. (1974). Consumer behavior: Theory and application. Allyn & Bacon.

Chicago Style (17th ed.) Citation

Farley, John U., John A. Howard, and L. Winston Ring. Consumer Behavior: Theory and Application. Boston: Allyn & Bacon, 1974.

MLA (9th ed.) Citation

Farley, John U., et al. Consumer Behavior: Theory and Application. Allyn & Bacon, 1974.