00000cam a22000004a 4500 UP-1685675941123681103 Buklod 20071009080142.0 a r |||| u| ta 880825s1988 xx rb |000 0|eng d 9711100614 (iLib)UPTAC-00000000864 DLC UPVTC eng P 90 M37 1988 Maslog, Crispin C. Philippine communication an introduction Crispin C. Maslog ; foreword by Orlando Mercado ; with chapters contributed by Adlai J. Amor ... [et al.]. Los Baños, Laguna, Philippines Philippine Association of Communication Educators c1988. vi, 375 p. 23 cm. Includes bibliographies. Table of Contents: Foreword. Preface. About the Author. -- Part One. Preview: I. A Brief History of Philippine Mass Communication - From Spanish times to the present / C. C. Maslog -- Part Two. Overview: II. Introduction to Communication - Definition of communication terms / C. C. Maslog -- III. Communication and Society - Roles and importance of mass communication in society / C. C. Maslog -- IV. The Role of Communication in a Crisis - The role of mass communication in the Philippine Revolution of 1986 / C. C. Maslog -- V. A People Power-Media Coalition - An analysis of the role played by mass communication in harnessing of people power / F. Rosario-Braid -- VI. Mass Media and Values- The role of mass media in the formation of values / Fr. C. Lagerwey -- VII. Development Communication Today - Update on the new discipline of development communication / N. C. Quebral -- VIII. Development Journalism: An Update - Update on a new type of Third World journalism / J. F. Jamias -- Part Three. Print Media Today -- Introduction to Print Media -- IX. Manila's Metropolitan Press - Profile and analysis of metropolitan newspapers, magazines and journals / D. T. Suarez -- X. The Community Press - Profile and analysis of Philippine communication newspapers / C. C. Maslog -- XI. Book Publishing Industry - Profile and analysis of Philippine book publishing / P. N. Aprieto -- XII. Komiks in the Philippines - The role of comics, profile of the Philippine comics industry / N. Bejo -- Part Four. Electronic Media Today: XIII. Fundamentals of Radio Broadcasting - Profile and analysis of the radio profession and industry in the Philippines / E. I. Songco -- XIV. Broadcast Media at the Crossroads - The roles of Philippine radio and television, analysis of the problems of the broadcast media / R. T. Pañares -- XV. Towards a Public Broadcasting System for the Philippines - A proposal for an alternative broadcasting system for the country / E. L. Diaz -- XVI. Fundamentals of Film - Profile of Filipino movies and the movie profession and industry / A. Leonardia -- XVII. Film Making: Problems and Prospects - Analysis of issues and problems of the Philippine movie industry / N. G. Tiongson -- Part Five. Small Media: XVIII. Folk Media and Development - The role of folk media in development communication / V. T. Valbuena -- XIX. Traditional Media - Description of most common traditional media in the Philippines / J. S. Patron -- XX. Group Media - Description and analysis of the re-discovered communication media-group media / I. M. Gonzales -- Part Six. Adjuncts of Media: XXI. Advertising Today: Profile and Problems - Profile and analysis of the Philippine advertising profession and industry / L. R. Elvinia and R. R. Osorio -- XXII. Government Information as Propaganda: The Past - Historical profile and analysis of the Marcos dictatorship's propaganda machine / J. L. Pavia -- XXIII. Government Information as Development Communication: The Present - Profile of the Aquino government's Information thrust / D. R. Barcelona and V. M. Gaje -- XXIV. News Agencies - Profile of news agency work in the Philippines / A. J. Amor and A. G. Amor -- XXV. Communication Research - The status of communication research in the country today / G. D. Feliciano and C. M. Mercado -- XXVI. Communication Education: An Overview - the status of communication education in the country today / C. C. Maslog. Mass media Philippines. Communication Philippines. Amor, Adlai J. Table of contents only https://drive.google.com/file/d/1-M0FZbLv7tCySB2pQ0dQkJpXXgQIIUC-/view?usp=sharing FI UPTAC UPTAC P 90 M37 1988 Book