Marketing Science Institute & Deshpande, R. (1999). Developing a market orientation. Sage Publications.
Lua i Stíl Chicago (17ú heag.)Marketing Science Institute agus Rohit Deshpande. Developing a Market Orientation. Thousand Oaks, Calif: Sage Publications, 1999.
Lua MLA (9ú heag.)Marketing Science Institute agus Rohit Deshpande. Developing a Market Orientation. Sage Publications, 1999.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.