APA-viite (7. p.)

Marketing Science Institute & Deshpande, R. (1999). Developing a market orientation. Sage Publications.

Chicago-viite (17. p.)

Marketing Science Institute ja Rohit Deshpande. Developing a Market Orientation. Thousand Oaks, Calif: Sage Publications, 1999.

MLA-viite (9. p.)

Marketing Science Institute ja Rohit Deshpande. Developing a Market Orientation. Sage Publications, 1999.