APA (7th ed.) Citation

Marketing Science Institute & Deshpande, R. (1999). Developing a market orientation. Sage Publications.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Rohit Deshpande. Developing a Market Orientation. Thousand Oaks, Calif: Sage Publications, 1999.

MLA (9th ed.) Citation

Marketing Science Institute and Rohit Deshpande. Developing a Market Orientation. Sage Publications, 1999.

Warning: These citations may not always be 100% accurate.