APA (7th ed.) Citation

Luck, D. J. (1978). Marketing research (5th ed.). Prentice-Hall National Book Store.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 5th ed. Englewood Cliffs, N.J., Manila: Prentice-Hall National Book Store, 1978.

MLA (9th ed.) Citation

Luck, David Johnston. Marketing Research. 5th ed. Prentice-Hall National Book Store, 1978.