Marketing management text and cases.

Marketing management text and cases.

Bibliografiske detaljer
Hovedforfatter: Dalrymple, Douglas J.
Andre forfattere: Parsons, Leonard J.
Format: Bog
Sprog:English
Udgivet: New York Wiley c1995.
Udgivelse:6th ed.
Fag:
Marketing > Management.
Marketing > Management > Case studies.