Marketing management text and cases.

Marketing management text and cases.

Bibliografski detalji
Glavni autor: Dalrymple, Douglas J.
Daljnji autori: Parsons, Leonard J.
Format: Knjiga
Jezik:English
Izdano: New York Wiley c1995.
Izdanje:6th ed.
Teme:
Marketing > Management.
Marketing > Management > Case studies.