Dalrymple, D. J., & Parsons, L. J. (1995). Marketing management: Text and cases (6th ed.). Wiley.
Chicago Style (17th ed.) CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. New York: Wiley, 1995.
MLA citiranjeDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. Wiley, 1995.
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