APA (7th ed.) Citation

Dalrymple, D. J., & Parsons, L. J. (1995). Marketing management: Text and cases (6th ed.). Wiley.

Chicago Style (17th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. New York: Wiley, 1995.

MLA (9th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Text and Cases. 6th ed. Wiley, 1995.