Kotler, P. (1980). Marketing management: Analysis, planning, and control (4th ed.). Prentice-Hall National Books Store.
Citace podle Chicago (17th ed.)Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Englewood Cliffs, N.J., Manila: Prentice-Hall National Books Store, 1980.
Citace podle MLA (9th ed.)Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Prentice-Hall National Books Store, 1980.
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