The journal of product & brand management. - MCB University Press (Bradford, England MCB University Press, 1992)
UP System perpetual contents: 2021-2023
Title from journal title screen (Emerald Insight, viewed August 18, 2023)
Keywords: Branding (Marketing) -- Periodicals; Advertising -- Brand name products -- Periodicals; New products -- Management -- Periodicals; New products -- Marketing -- Periodicals