00000nam a22000004a 4500 UP-1685675941122108776 Buklod 20240129090110.0 a r |||| u| ta 240129s2023 ph grbm 00| 0 eng d DCHE rda eng DMLUC LG 993.5 2023 F66 A54 Ang, Aaron Shaun A. author. Assessment of factors affecting Filipino consumers’ purchasing intent towards processed meat during COVID-19 Aaron Shaun A. Ang. Quezon City College of Home Economics, University of the Philippines 2023. xiii, 80 leaves illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Thesis Bachelor of Science in Food Technology University of the Philippines Diliman 2023. Includes bibliographical (pages 50-61) Thesis classification: P Amidst the various changes caused by the COVID-19 pandemic towards peoples’ lifestyles, particularly the manner in which food is purchased and consumed, there is much to know regarding such patterns and how this may affect the likelihood of purchasing processed meat. Utilizing a Theory of Planned Behavior-based approach, this research assessed the underlying factors surrounding pandemic-induced food-related lifestyle changes, and illustrated the relation of research constructs with purchasing intent for processed meat. Data was designed to be collected via online platforms, spamming two phases employing both factor analysis (n = 150) and structural equation modeling (n = 300). Sustainable Food choices, consumer attitudes, subjective norms, and to a certain extent, changes in food shopping patterns, were shown to have manifested the most impacts towards purchasing intent for processed meat at 5% significance despite rather mediocre path coefficient values. Consumers Attitudes. Meat Philippines. Processed foods Philippines. COVID-19 Pandemic, 2020- Philippines. Food preferences Philippines. Anapi, Gerieka R. adviser. FI UP UPD DCHE LG 993.5 2023 F66 A54 Thesis