00000nam a22000004a 4500 UP-1685675941122101978 Buklod 20240129085654.0 a r |||| u| ta 240129s2023 xx grbm 00| 0 ang d DCHE rda eng DMLUC LG 993.5 2023 H65 D45 Del Carmen, Charity Jessica mae M. author. Filipino family content creators case studies on vlogging Charity Jessica Mae M. Del Carmen; Mary Justine Clarise A. Trinidad, LPT, MHE, adviser. Quezon City College of Home Economics, University of the Philippines 2023. xi, 144 leaves illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Thesis () -- Bachelor of Science in Home Economics University of the Philippines Diliman 2023. Includes bibliographical references (pages 104-111) Thesis classification: P This is a qualitative study that aimed to explore, through case studies, family content creators in the Philippines. Specifically, it determined their motivations in vlogging, vlogging as a source of income, perceived effects of vlogging in the family, the family-related and income-related challenges, the coping strategies used to resolve the problems, and how vlogging enriches their family situations. One Filipino food content creator (Case A) and one that focuses on family activities (Case B) who produce monetized vlogs, and whose video contents are related to food and daily activities of the family were interviewed, as well as one of their family members. Five vlogs from each content creator were also observed. The instruments that were used in this research were an interview guide and an observation notes guide. Through content analysis, the results showed various themes and information through the analysis of Case A and Case B interviews and selected vlogs. It was determined that both content creators used YouTube, TikTok, Facebook, and Instagram as their platforms for their content creation. Moreover, the participants do not perceive vlogging as a sustainable source of income as they are both part-time vloggers. Research data showed that vlogging improved the content creators’ family’s relationship with one another based on their roles in the content creation process, also it improved their financial capacity as a family. This study also determined that the moral support gained from the audience and family members, the extra income gained from vlogging, and the activity as an avenue for a personal hobby and interest are the motivating factors of the content creator to pursue vlogging. Challenges related to vlogging related to family and household concerns, and income and payment issues are: additional expenses, limited space in the household, worries about hate comments, having minor disagreements, privacy concerns, delayed income, difficult monetary benefit requirements, inconsistent brand partnerships, and sacrificing an income generating account. Other challenges such as performing poorly at work due to lack of rest, dealing with negative comments, and getting account violations were also identified. The study determined that open communication with their co-creators and family members is the primary solution to address the identified challenges. In conclusion, Filipino content creators perceived the effectiveness of vlogging as a source of income for their family depending on the consistent upload of video contents and consistent offerings from brand partnerships. Based on their experiences, vlogging improved their family’s relationship with one another. This study therefore recommends Filipino content creators to be informed about the rules and regulations of the social media platforms they will use for their content creation. In this way, they will become aware of what content they will present and what they can expect from the monetary benefits gained from the platforms. Blogs Philippines. Video blogs Philippines. Families Philippines Blogs. Trinidad, mary Justine Clarise A. adviser. FI UP UPD DCHE LG 993.5 2023 H65 D45 Thesis