Intercultural Public Relations Realities and Reflections in Practical Contexts

Intercultural Public Relations Realities and Reflections in Practical Contexts

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations c...

Täydet tiedot

Bibliografiset tiedot
Muut tekijät: Ni, Lan (Toimittaja), Schlupp, Qi Wang (Toimittaja), Sha, Bey-Ling (Toimittaja)
Aineistotyyppi: Kirja
Kieli:English
Aiheet:
Public relations.
Intercultural communication.