Intercultural Public Relations Realities and Reflections in Practical Contexts

Intercultural Public Relations Realities and Reflections in Practical Contexts

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations c...

Ausführliche Beschreibung

Bibliographische Detailangaben
Weitere Verfasser: Ni, Lan (HerausgeberIn), Schlupp, Qi Wang (HerausgeberIn), Sha, Bey-Ling (HerausgeberIn)
Format: Buch
Sprache:English
Schlagworte:
Public relations.
Intercultural communication.