Intercultural Public Relations Realities and Reflections in Practical Contexts

Intercultural Public Relations Realities and Reflections in Practical Contexts

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations c...

Mô tả đầy đủ

Chi tiết về thư mục
Tác giả khác: Ni, Lan (Biên tập viên), Schlupp, Qi Wang (Biên tập viên), Sha, Bey-Ling (Biên tập viên)
Định dạng: Sách
Ngôn ngữ:English
Những chủ đề:
Public relations.
Intercultural communication.