Graphic design discourse evolving theories, ideologies, and processes of visual communication

Graphic design discourse evolving theories, ideologies, and processes of visual communication

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicat...

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Bibliographic Details
Other Authors: Kim, Henry Hongmin (Editor), Geissbühler, Steff
Format: Electronic Resource
Language:English
Published: New York, NY Princeton Architectural Press 2017
Subjects:
Graphic arts > Methodology.
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