00000cmm a22000004i 4500 UP-1685594773862486143 Buklod 20230619090610.0 m | | ta 230614s2017 nyu o u eng d 9780814438077 (eBook) (iLib)UPBAG-00047322473 GRC-166eb Megatexts Phil. Inc. Php0,000.00 Institute of Management Faculty DLC BAG rda eng GRC-ebook Mills, Harry 1950- author. Secret sauce how to pack your messages with persuasive punch [electronic resource] Harry Mills. New York AMACOM, American Management Association [2017] 1 online resource. text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references. Secret sauce : the magic recipe for measuring persuasive impact -- Simple : one central truth, easy to grasp, and picture -- Appealing : different, valuable, and personalized -- Unexpected : surprising, intriguing, and seductive -- Credible : trusted, transparent, and verifiable -- Emotional : warm, arousing, and plot-driven -- The sauce persuasive impact test -- Predict, test, learn : lessons from J.C. Penney -- Make it easy, make it effortless : don't make it hard to say yes -- Message magic in the twenty-first century : lessons from buzzfeed -- The power of situations : how context shapes the way we behave -- The confirmation bias : the mother of all misconceptions -- Framing : it's not what you say, it's how you say it -- Social proof : everyone is doing it. Persuasion (Psychology) Interpersonal communication. Business communication. https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=phupbg&v=2.1&it=aboutBook&id=GALE%7C04RH&sid=bookmark-GVRL Available for University of the Philippines Baguio via Gale eBooks. Click here to access (viewed 14 June 2023) FO UPBAG GRC GRC-ebook Electronic Resource