00000cam a22000003i 4500 UP-1685594773862486136 Buklod 20231115164053.0 m o u ta 231115s2022 nyua rb |||1 u|eng d 9781266071010 1260071016 (iLib)UPBAG-00047322466 GRC-3768 SERV Enterprise Php4,345.00 Institute of Management DLC BAG rda eng HD 30.22 B38 2022 Baye, Michael R. 1958- author. Managerial economics and business strategy Michael R. Baye, Jeffrey T. Prince. Tenth edition. New York, NY McGraw-Hill LLC [2022] xxviii, 544 pages illustrations (some color) 26 cm text rdacontent unmediated rdamedia volume rdacarrier The McGraw-Hill series in economics International student edition. Includes bibliographical references (pages 511-529) and indexes. Chapter 1. The Fundamentals of Managerial Economics Chapter 2. Market Forces: Demand and Supply Chapter 3. Quantitative Demand Analysis Chapter 4. The Theory of Individual Behavior Chapter 5. The Production Process and Costs Chapter 6. The Organization of the Firm Chapter 7. The Nature of Industry Chapter 8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9. Basic Oligopoly Models Chapter 10. Game Theory: Inside Oligopoly Chapter 11. Pricing Strategies for Firms with Market Power Chapter 12. The Economics of Information Chapter Module Group A: Strategies to Change the Business Environment Chapter Module Group B: Government in the Marketplace CASE STUDY Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival’s costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. Managerial economics. Strategic planning. Prince, Jeffrey T. author. FO UPBAG GRC HD 30.22 B38 2022 Book