00000cam a22000003i 4500 UP-1685594773862485973 Buklod 20240201113813.0 m | | ta 230515s2022 nyuab rb |001 0|eng d 9780367623661 (pbk) (iLib)UPBAG-00047322238 BC-73397 SERV Enterprises Php7,662.00 Department of Communication DLC BAG rda eng P 91.3 C76 2022 Croucher, Stephen Michael 1978- author. Understanding communication research methods a theoretical and practical approach Stephen M. Croucher and Daniel Cronn-Mills. Third edition. New York, NY Routledge, an imprint of the Taylor & Francis Group 2022. 328 pages illustrations, maps 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The social scientific paradigm -- The interpretive paradigm -- The critical paradigm (James P. Dimock) -- Data -- Evaluation research-warrants -- Hypotheses and research questions -- Ethnology -- Interviewing -- Focus groups -- Content analysis -- Discourse analysis (Margarethe Olbertz-Slitonen) -- Surveys -- Descriptive statistics -- Inferential statistics -- Experimental design -- Mixed methods (Malynnda Johnson) -- The process of critique (James P. Dimock) -- Methods of performance (Desirée D. Rowe and Michaael Tristano, Jr.) "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on both experimental design and methods of performance as method, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more."--Provided by publisher. Communication Research Methodology. Cronn-Mills, Daniel author. FO UPBAG UPBAG-MAIN P 91.3 C76 2022 Book