Business-to-business marketing

Business-to-business marketing

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"Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and socia...

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Detalhes bibliográficos
Main Authors: Brennan, David Ross (Author), Canning,Louise (Author), McDowell, Raymond (Author)
Formato: Livro
Idioma:English
Publicado em: Thousand Oaks, California SAGE Publications Inc. 2020.
Edição:Fifth edition.
Assuntos:
Industrial marketing.
Industrial marketing > Case studies.