Contemporary advertising and integrated marketing communications

"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also...

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Bibliografski detalji
Glavni autori: Arens, William F. (Autor), Weigold, Michael F. 1958- (Autor)
Format: Knjiga
Jezik:English
Izdano: New York, NY McGraw-Hill Education [2021]
Izdanje:Sixteenth edition.
Teme: