00000cam a22000003i 4500 UP-1685594773862467593 Buklod 20231025135829.0 m o u ta 230324s2021 nyua rb |||1 u|eng d 9781260570830 (pbk) 1260570835 (iLib)UPBAG-00046824061 GRC-3719 Serv Enterprises Php3,850.00 Institute of Management Faculty DLC BAG rda eng HF 5821 B62 2021 Arens, William F. author. Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold. Contemporary advertising Sixteenth edition. New York, NY McGraw-Hill Education [2021] xxxi, 702 pages color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Previous editions entitled: Contemporary advertising / Courtland L. Bovee. Includes bibliographical references and indexes. "Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in independent schools, university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field"--Provided by publisher. Advertising. Weigold, Michael F. 1958- author. FO UPBAG GRC HF 5821 B62 2021 Book