Cita APA (7th ed.)

Arens, W. F., & Weigold, M. F. (2021). Contemporary advertising and integrated marketing communications (Sixteenth edition.). McGraw-Hill Education.

Cita Chicago (17th ed.)

Arens, William F., i Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. Sixteenth edition. New York, NY: McGraw-Hill Education, 2021.

Cita MLA (9th ed.)

Arens, William F., i Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. Sixteenth edition. McGraw-Hill Education, 2021.