Arens, W. F., & Weigold, M. F. (2021). Contemporary advertising and integrated marketing communications (Sixteenth edition.). McGraw-Hill Education.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रArens, William F., और Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. Sixteenth edition. New York, NY: McGraw-Hill Education, 2021.
एमएलए (9वां संस्करण) प्रशस्ति पत्रArens, William F., और Michael F. Weigold. Contemporary Advertising and Integrated Marketing Communications. Sixteenth edition. McGraw-Hill Education, 2021.
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