00000cam a22000003i 4500 UP-1685594773862467574 Buklod 20240315140030.0 m | | ta 240220s2021 nyua r |||1 u|eng d 9781260570915 (pbk) 1260570916 (iLib)UPBAG-00046823934 GRC-3714 Forefront Book Company, Inc. Php4,307.00 Institute of Management Faculty Worldcat BAG rda eng HF 5415 M22 2021 Perreault, William D. author. Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 17th edition. New York, NY McGraw-Hill Education [2021] xxxii, 768 pages color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Previous editions entered under McCarthy, E. Jerome (Edmund Jerome) International student edition. Includes indexes. "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- Provided by publisher. Marketing. Cannon, Joseph P. author. McCarthy, E. Jerome author. (Edmund). FO UPBAG GRC HF 5415 M22 2021 Book