Branded content the fateful merging of media and marketing

"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journali...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Hardy, Jonathan 1963- (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: Abingdon, Oxon, [England] Routledge 2022.
الموضوعات: