Cutting edge advertising how to create the world's best print for brands in the 21st century
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and a...
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Singapore
Pearson Education South Asia Pte Ltd
2004.
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| Edició: | 2nd edition. |
| Matèries: |