00000cam a22000003i 4500 UP-1685594773862466817 Buklod 20220922112131.0 m | | ta 220922s2010 nyua rb |001 0|eng d 9780801445996 (cloth ; alk. paper) (iLib)UPBAG-00045162411 OLC BAG rda eng PN 1993.5 J3 K58 2010 Kitamura, Hiroshi 1971- author. Screening enlightenment Hollywood and the cultural reconstruction of defeated Japan Hiroshi Kitamura. Ithaca, New York Cornell University Press 2010. xiv, 263 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier The United States in the world Includes bibliographical references (pages [229]-247) and index. Thwarted ambitions : Hollywood and Japan before the Second World War -- Renewed intimacies : Hollywood, war, and occupation -- Contested terrains : occupation censorship and Japanese cinema -- Corporatist tensions : Hollywood versus the occupation -- Fountains of culture : Hollywood's marketing in defeated Japan -- Presenting culture : the exhibition of American movies -- Seeking enlightenment : the culture elites and American movies -- Choosing America : Eiga no tomo and the making of a new fan culture. During the six-and-a-half-year occupation of Japan (1945-1952), U.S. film studios--in close coordination with Douglas MacArthur's Supreme Command for the Allied Powers--launched an ambitious campaign to extend their power and influence in a historically rich but challenging film market. In this far-reaching "enlightenment campaign," Hollywood studios disseminated more than six hundred films to theaters, earned significant profits, and showcased the American way of life as a political, social, and cultural model for the war-shattered Japanese population. In Screening Enlightenment, Hiroshi Kitamura shows how this expansive attempt at cultural globalization helped transform Japan into one of Hollywood's key markets. He also demonstrates the prominent role American cinema played in the "reeducation" and "reorientation" of the Japanese on behalf of the U.S. government. "Hollywood achieved widespread results by turning to the support of U.S. government and military authorities, who offered privileged deals to American moviemakers while rigorously controlling Japanese and other cinematic products. The presentation of American ideas and values as an emblem of culture, democracy, and sophistication also allowed the U.S. film industry to expand. However, the studios' efforts would not have been nearly as extensive without the Japanese intermediaries and consumers who served as the program's best publicists. Drawing on a wide range of sources, from studio memos and official documents of the occupation to publicity materials and Japanese fan magazines, Kitamura shows how many Japanese supported Hollywood and became active agents of Americanization. A truly interdisciplinary book that combines U.S. diplomatic and cultural history, film and media studies, and modern Japanese history, Screening Enlightenment offers new insights into the origins of this unique political and cultural transpacific relationship"--Book jacket. Motion pictures, American Japan Influence. Motion pictures Social aspects Japan History. Japan History Allied occupation, 1945-1952. Japan Civilization American influences. Japan Civilization 1945- . FO UPBAG UPBAG-MAIN PN 1993.5 J3 K58 2010 Book