00000cam a22000003i 4500 UP-1685594773862447987 Buklod 20231013114959.0 m | | ta 220829t20152015mdua rbf |||1 u|eng d 9781442249035 (paperback ; alkaline paper) (iLib)UPBAG-00044941047 MK-0001 Php4,488.00 DLC BAG rda eng AM 157 S47 2015 Serrell, Beverly 1943- author. Exhibit labels an interpretive approach Beverly Serrell. Second edition. Lanham, Maryland Rowman & Littlefield ©2015. xi, 363 pages illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 331-342) and index. Part 1. Overview. 1. Behind it all : the big idea ; 2. What are interpretive labels? ; 3. Types of labels in exhibitions -- Part 2. Considering the audience. 4. Who is the audience (and what do they want)? ; 5. Audience fragmentation ; 6. Selecting the right reading level ; 7. Number of words ; 8. Multilingual labels ; 9. Writing visitor-friendly labels ; 10. The label's voice : who is talking to me? -- Part 3. Enhancing the visitor experience. 11. Hierarchies ; 12. Modalities ; 13. Making words and images work together ; 14. Labels that ask questions ; 15. Labels for interactive exhibits ; 16. Digital interpretive devices -- Part 4. Tasks. 17. Getting started (and getting it done) ; 18. Evaluation during development ; 19. Typographic design ; 20. Production and fabrication ; 21. Evaluation after opening -- Part 5. Conclusions. 22. Findings from research and evaluation. "Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell's 1996 edition of Exhibit Labesl has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals." -- Back book cover. Museum labels Handbooks, manuals, etc. Museum techniques Handbooks, manuals, etc. Museum visitors Handbooks, manuals, etc. FO UPBAG MK AM 157 S47 2015 Book