00000cmm a22000007i 4500 UP-1685594773862447434 Buklod 20230619090610.0 m | | ta 220323t20152015ctu u eng d 9781285052076 (pbk.) (iLib)UPBAG-00044220960 DLC BAG rda eng ML-ebook Baran, Stanley J. author. Mass communication theory foundations, ferment, and future [electronic resource] Stanley J. Baran, Dennis K. Davis. Seventh edition. Stamford, CT Cengage Learning [2015] 1 online resource (xxi, 408 pages) text rdacontent computer rdamedia online resource rdacarrier Cengage series in mass communication and journalism Includes bibliographical references (pages 371-396) and index. Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research. Access available through the University Library. Mass media Philosophy. Electronic books. Davis, Dennis K. author. Available for University of the Philippines Baguio. Click here to access https://bit.ly/upbelectronic (viewed 23 March 2022) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource