Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy
otal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title p...
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| Formato: | Electronic Resource |
| Idioma: | English |
| Publicado em: |
Amsterdam
Butterworth-Heinemann,c[2008]
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| Edição: | Third edition. |
| Assuntos: | |
| Acesso em linha: | Available for University of the Philippines Baguio - Institute of Managmement.Click here to access |