Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy
otal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title p...
| 1. autor: | |
|---|---|
| Format: | Electronic Resource |
| Język: | English |
| Wydane: |
Amsterdam
Butterworth-Heinemann,c[2008]
|
| Wydanie: | Third edition. |
| Hasła przedmiotowe: | |
| Dostęp online: | Available for University of the Philippines Baguio - Institute of Managmement.Click here to access |