Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

otal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title p...

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Dettagli Bibliografici
Autore principale: Gummesson, Evert 1936- (Autore)
Natura: Electronic Resource
Lingua:English
Pubblicazione: Amsterdam Butterworth-Heinemann,c[2008]
Edizione:Third edition.
Soggetti:
Accesso online:Available for University of the Philippines Baguio - Institute of Managmement.Click here to access