00000cmm a22000003i 4500 UP-1685594773862447359 Buklod 20220307140115.0 m o u ta 220307s2008 xx u eng d (iLib)UPBAG-00044110189 OLC BAG rda eng GRC-ebook Gummesson, Evert 1936- author. Total relationship marketing [electronic resource] marketing management, relationship strategy and CRM approaches for the network economy Evert Gummesson. Third edition. Amsterdam Butterworth-Heinemann,c[2008] 1 online resource (xiv, 376 pages) illustrations text rdacontent computer rdamedia online resource rdacarrier Previous edition: 2002 Includes bibliographical references (pages [345]-363) and index. Access available through the University Library. otal Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Relationship marketing. Marketing Management. Electronic books. Available for University of the Philippines Baguio - Institute of Managmement.Click here to access https://doi.org/10.4324/9780080880112 (viewed 07 March 2022) FO Monograph UPBAG GRC GRC-ebook Electronic Resource